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Death from paid marketing
This about businesses and their dependance of paid marketing channels.
Dheekshith Kumar
Apr 19, 20245 min read
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Conservation of Intent
The hidden reason why A/B tests aren’t as effective as they look.
Dheekshith Kumar
Apr 19, 20243 min read
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The Startup Brand Fallacy: Why brand marketing is mostly useless for consumer startups
Startups build a great brand by being successful, finding product market fit and scaling traction, etc. But it’s not a real lever.
Dheekshith Kumar
Apr 19, 20242 min read
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