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How Gen Z Shops from Fashion Brands in India: What Drives Their Purchases?
How Gen Z Shops from Fashion Brands: What Drives Their Purchases? Gen Z, born between the mid-1990s and early 2010s, is quickly becoming...
Sheetal
Oct 22, 20245 min read
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where DAU/MAU fails
DAU/MAU is a popular metric for user engagement – it’s the ratio of your daily active users over your monthly active users.
Dheekshith Kumar
Apr 19, 20244 min read
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The Power User Curve
They call it L30 at FB and is a recent tool we discovered from Mr. Andrew Chen's Blog.
Dheekshith Kumar
Apr 19, 20247 min read
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Death from paid marketing
This about businesses and their dependance of paid marketing channels.
Dheekshith Kumar
Apr 19, 20245 min read
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Conservation of Intent
The hidden reason why A/B tests aren’t as effective as they look.
Dheekshith Kumar
Apr 19, 20243 min read
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How to design successful social products with 3 habit-forming feedback loops
Many of the Social Apps are very different from each other, showing that success can come from many variations.
Dheekshith Kumar
Apr 19, 20249 min read
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The Startup Brand Fallacy: Why brand marketing is mostly useless for consumer startups
Startups build a great brand by being successful, finding product market fit and scaling traction, etc. But it’s not a real lever.
Dheekshith Kumar
Apr 19, 20242 min read
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